On 23 March, the Dutch government tightened up the measures to prevent the spread of the corona virus. All meetings and events will be canceled until June 1, even with less than 100 visitors. This means that Keukenhof Flower Exhibition cannot open in 2020.
Although we have already taken this into account, this final decision-making process is regrettable among the employees and partners who have worked on the preparation for a year.
The fact that Keukenhof cannot open all season has a huge financial impact. There are no revenues this year while most of the costs have already been incurred. Keukenhof’s continuity is not jeopardized. However, the loss goes further than just Keukenhof. We organize Keukenhof together with many partners. It affects not only the 1,300 temporary employees, but also people who work in bus transport, tourism and in the flower bulb and flower sector itself.
In the months leading up to spring, a lot of hard work has gone into providing visitors with a beautiful experience. The park is already blooming beautifully and will become even more beautiful in the coming weeks. Keukenhof likes to show this to people under the motto “If people cannot come to Keukenhof, we will bring Keukenhof to the people”. Keukenhof will open Virtually. That means beautiful images of Keukenhof 2020, an explanation from the gardeners or other people who show how beautiful the park is.
Keukenhof is the international showcase for floriculture that we create together with hundreds of floriculture companies. In this way we can involve people in Keukenhof and we remain the calling card of Holland and the floriculture sector.