News
15 okt. 2025
Keukenhof renews from its heritage
Today, Keukenhof takes a step forward with the launch of its refreshed visual identity. The new look honors Keukenhof’s origins and character. An estate rich in history, combined with the most beautiful spring garden in the world that captivates visitors every spring.
The redesigned logos share a common foundation, merging the outlines of the castle and the tulip into a unified symbol. They reflect the connection between Keukenhof’s heritage and its future. The park continues to cherish, bloom, and inspire.
“With our refreshed visual identity, we now have a style that truly reflects everything Keukenhof represents: a beautiful estate steeped in history, and a spring garden that brings people from around the world together,” says Sandra Bechtholt, General Director of Keukenhof. “We are ready for the next decade, with an identity that honors our roots while showing that we continue to grow and innovate.”
The launch of the new logos marks the first visible step of the restyling process. In the coming months, the refreshed visual identity will gradually appear.
Keukenhof looks forward to welcoming everyone again next spring. In 2026, the park will be open from 19 March to 10 May.