On 23 March, the Dutch government tightened up the measures to prevent the spread of the corona virus. All meetings and events will be cancelled until June 1, even with less than 100 visitors. This means that Keukenhof Flower Exhibition cannot open in 2020.
Although we have already taken it into account, this final decision leads to dismay among the employees and partners who spent a year preparing.
The fact that Keukenhof cannot open all season has a huge financial impact. There are no revenues this year while most of the costs have already been incurred. Keukenhof’s continuity is not jeopardized. However, the loss goes further than just Keukenhof. We organize Keukenhof together with many partners. It affects not only the 1,300 temporary employees, but also people who work in coach- and public transport, tourism and in the flower bulb and flower sector itself.
In the months leading up to spring, a lot of hard work has gone into providing visitors with a beautiful experience. The park is already blooming beautifully and will become even more beautiful in the coming weeks. Keukenhof likes to show this to people under the slogan “If people cannot come to Keukenhof, we will bring Keukenhof to the people”. Keukenhof will open Virtually via the online channels. That means beautiful images of Keukenhof 2020, an explanation from the gardeners or other people who show how beautiful the park is.
Keukenhof is the international showcase for floriculture that we create together with hundreds of floriculture companies. This way we can involve people in Keukenhof and we remain the calling card of Holland and the floriculture sector.