31 mrt. 2023
National Institute for Floricultural Science develops a tulip resistant to human influences
Dutch flowers are world famous and every year millions of visitors travel to the Dutch tulip fields. Visitors often do not realize that they unknowingly cause damage to the fields as soon as they enter them. Often unconsciously, they cause damage to the bulbs. Bulbs are trampled and diseases can be transmitted. Damage to the growers runs into the thousands of euros every year. For this reason, the Netherlands Board of Tourism & Conventions (NBTC) has started a collaboration with the National Institute for Floricultural Science and Research (NIFSR). Together we worked on a tulip that is resistant to humans. The Flores Touristia will be festively presented on Saturday 1 April.
Professor Erik Kummeling, head of research NIFSR: “At NIFSR we develop high-quality flowers that are stronger and more resistant to their natural enemy: humans. After a research period of more than two years in which we tested with, among other things, the specific properties of rubber and mangrove trees, flowers that stink and carnivorous plants, The Flores Touristia was finally developed. I can officially confirm that this tulip is 100% resistant to humans.”
Managing Director Jos Vranken, NBTC: “We made contact with the NIFSR in 2019 to help the horticultural sector generate more awareness for the potential damage to the bulbs. We are proud of the cooperation with NIFSR and above all of the fantastic result that has been achieved. After the previous awareness campaign #tulipfriendlyselfie from 2019, we are delighted to launch the Flores Touristia on 1 April”
From 1 April this year, The Flores Touristia will bloom all over the Netherlands.
More information about the launch soon www.holland.com/tulip